Senior digital leadership, without the full-time hire.
Plenty of organisations need a senior digital lead long before they can justify one on the payroll. The work still has to happen: the platform decision, the vendor who isn't delivering, the roadmap nobody owns, the operating model that hasn't kept up. I do that work one or two days a week, or as a defined project with an end date.
Fractional Head of Digital
I act as your senior digital lead one or two days a week: strategy, platforms, vendors, and keeping delivery honest. You get the judgement of someone who has done it at scale, at a fraction of the cost of the hire.
- Strategy and roadmap you can actually fund
- Platform and vendor decisions
- Holding delivery and agencies to account
- Coaching the team you already have
Projects
A defined piece of work with a clear end: a CRM or platform selection and rollout, a website rebuild, an operations review. Scoped up front, with someone accountable for landing it.
- CRM and platform selection, then rollout
- Website and digital ecosystem rebuilds
- Operations and process reviews
- Rescuing a program that has stalled
Diagnostic
A short, fixed-scope review of where your digital, systems and operations actually stand, with a prioritised plan. The sensible way to start before committing to anything bigger.
- Fixed scope, fixed timeframe
- Findings your board can read
- A prioritised, costed plan
- No obligation to continue
Engagements are scoped individually rather than priced off a list. Let's talk about what you need and I'll tell you what it takes.
Twenty-five years, most of it in the room.
I'm Rohan Kilty. I've spent 25-odd years across advertising, marketing, digital and operations: leading a $30M+ SAP Hybris program across nine APAC markets, rebuilding a full CRM, LMS and eCommerce stack in six months, and cutting operational costs in half at ADMA.
I've sat on both sides of the table, as the client holding agencies to account and as the person delivering. That tends to make me useful in the meetings where decisions actually get made, and hard to sell to.
Advertising, marketing & digital strategy
Largest program led: SAP Hybris, 9 APAC markets
Operational cost reduction delivered at ADMA
Full CRM, LMS & eCommerce stack rebuilt from scratch
Platforms I've implemented
Regulated environments
I've worked in and around regulated sectors, including health under AHPRA's advertising rules, and with the privacy obligations that come with holding customer and patient data. I know which questions your risk people are going to ask, because I've had to answer them.
Twenty-five years of detail is on LinkedIn, including the programs I can't name here. linkedin.com/in/rohankilty
A senior hire you can switch on and switch off.
Worth a conversation? No pitch and no deck. Half an hour on where your organisation is stuck, and I'll tell you honestly whether I'm the right help.
Book a conversation →