Forge.

More bookings. Less admin.

I help small businesses, focusing on allied health and trade services, get found online, turn enquiries into bookings, and stop drowning in admin. 25 years fixing this for big companies, now sized for yours.

Book a free chat → See the Growth Check
I run a trade business Tiling, plumbing, electrical, home services I run a health practice Dental, allied health, urgent care I need senior digital help for a bigger organisation
Businesses I work with
SWIFT Emergency & Urgent Care Sydney Kids Hand Therapy & OT Centre Rouse Hill Hand Therapy GroutFix

Most small businesses don't need a campaign. They need the phone answered, the quote sent, the slot filled, and the admin to stop eating the week. That's the part I fix.

What I help small businesses with

What I do
01

Get found

If you're not in the first few results when someone searches your trade or your suburb, you may as well not be there. I fix the things that actually move you up.

  • Website that loads fast and says the right thing
  • Google Business Profile, set up properly
  • Local search and getting more reviews
  • Google Ads, but only if they'll pay for themselves
02

Turn enquiries into bookings

Most businesses don't have a lead problem, they have a follow-up problem. A missed call at 9am is a job lost by lunchtime. I make sure nothing falls through the cracks.

  • Missed-call follow-up that happens without you
  • Online booking and quote requests
  • Automatic reminders and follow-ups
  • A CRM you'll actually use
03

Run smoother

Every business has work that eats hours and adds nothing. I find it, then automate it or kill it, so you get your week back and stop paying for tools nobody opens.

  • A proper look at where the admin goes
  • Automating the repetitive stuff
  • Cutting subscriptions you don't use
  • Choosing the right systems, once
Start here

The Growth Check

A fixed-price look at how your business gets found, how enquiries turn into bookings, and where your week is going. No retainer, no obligation, no 200-slide deck.

$899 Fixed price, agreed before I start
Book a Growth Check →
What I look at

Your Google presence and reviews, your website, your ads if you run any, how enquiries and bookings actually come in, how missed calls and follow-ups are handled, and the admin that's eating your week. For health practices, that includes your advertising against AHPRA's rules.

What you get

A one-page action plan, in priority order, written in plain English. Plus a call to walk you through it so you know exactly what to do first.

Turnaround

Within one week of starting.

Why Forge

Big-consultancy thinking. None of the machinery.

The big firms
Forge
Juniors learning on your account
Me, with 25 years of scars
Six-figure engagements
Fees that make sense at your size
A 200-slide deck
A plan you can start Monday
Marketing OR tech OR ops
Your whole business, looked at as one thing
Recommend and disappear
I stay and help you build it

How working with Forge Agency works

How it works
1

Talk

We grab a coffee, or a call, and talk about your business. Where it's stuck, where it's leaking, where you want it to go. No pitch, no obligation.

2

Assess

I take a proper look across your marketing, digital, systems and operations. You get a short, prioritised plan: what to fix, in what order, and why.

3

Fix

Then I help you actually do it, from picking platforms to getting things live, at whatever pace suits your business.

Current projects

Current projects
In active build · a Forge product

A Growth Check you can run yourself

Spryng is my own product, and the reason I know the Growth Check works: a free 15-minute check-up that scores a small business across seven areas, then hands back the five things worth fixing first.

Same thinking, built as software, so an owner can get a plan at 10pm on a Sunday without booking anything. Every priority comes with step-by-step instructions built around the tools they already use, and an honest estimate of how long it will take before they commit to it.

Built for allied health, trade services, fitness & wellness, and hospitality: the same businesses Forge works with.

Try the free check-up at spryng.com.au →
The seven areas it looks at
  • New client enquiries, and whether they hear back fast enough
  • Booking and scheduling, reminders and no-shows
  • Google and online presence
  • Referral relationships
  • Existing and past clients
  • Internal systems
  • Technology and automation

Your shortcut exists because I took the long road.

I'm Rohan Kilty. I've spent 25-odd years in advertising, marketing, digital and operations: leading $30M programs across nine markets, rebuilding entire tech stacks, and sitting through more steering committees than I care to remember.

Forge is where all of that goes to work for businesses like yours: one person who looks at the whole picture, tells you what actually matters, and helps you fix it in the right order.

25+yrs

Advertising, marketing & digital strategy

$30M+

Largest program led: SAP Hybris, 9 APAC markets

50%

Operational cost reduction delivered at ADMA

6mo

Full CRM, LMS & eCommerce stack rebuilt from scratch

Running a bigger organisation? I also work as a fractional Head of Digital and on larger projects for mid-sized businesses and not-for-profits.

See how →
Get in touch

Let's get to work.

The first chat is free, and you'll leave with at least one thing worth fixing. Worst case, you've spent half an hour and gained a second opinion.

Phone 0409 607 487
Email rohan@theforgeagency.com.au
LinkedIn linkedin.com/in/rohankilty
Based in Sydney, Australia

Contact form

No newsletters, no sales sequence. I'll reply myself, usually within a day. In a hurry? Call me on 0409 607 487. What I do with your details.